Welcome to Dr. Lucille Pointer's Marketing 3301: Principles of Marketing web site. This web site is intended for students who attend the University of Houston Downtown and Sugar Land campuses. It provides students with the latest class news and information, class syllabi, important dates of exams and other miscellaneous assignments, answers to select test questions, and contact information.

     This site is provided for students of Dr. Pointer's Marketing 3301 Class. If you are interested in any of the information contained within this site, feel free to e-mail the instructor to obtain information regarding slides, class notes, or any other downloadable form of information. If you have any questions regarding the site or its contents feel free to e-mail the web master. If you have any questions or comments regarding the class material or content, feel free to e-mail the instructor or webmaster for more information.

     Once again, thank you for visiting. If you have any comments or suggestions regarding this web site, feel free to contact the web master with your opinions regarding ways to improve this site. Your comments and suggestions are always welcomed.
 

Case 2
02/11/03

Case 3
03/25/03

Bonus Case
04/10/03

   Although a class syllabus was provided to each student at the beginning of the semester, she has made available the class syllabus online to download. On the left side of this table are the case dates, and on the right side are the exam dates. If you have any problems with the content contained within this table, please e-mail the webmaster.

MKT 3301 Class Syllabus
Download Here

     Dr. Pointer has also made available office hours for her students at both the Downtown and Sugar Land campuses.  Below is her phone number, e-mail address, office number, and office hours:

Test 2
(Chapters 4-7)
02/25/03

Test 3
(Chapters 8-11)
03/18/03

Test 4
(Chapters 13-16)
04/03/03

Test 5
(Chapters 17-18, 21)
04/22/03)

Final Exam
(Comprehensive)
05/01/03
 

     Welcome to the slides portion of the web site. This page was developed to allow students to access the web site to gain class notes that accompany the MKT 3301, Principles of Marketing course at University of Houston-Downtown and Sugar Land Campuses. These outlines do not include all of the material covered on the exams, but are meant to be a guideline for students to follow along in the text and make additional notes if necessary. To obtain all of the information necessary to pass the exams, the book must be read and studied. Do not use the slides contained on this page as a testing guideline but merely as a study tool to help you prepare for semester exams.

     If you find any errors with the slides or pages linked to or contained within this page, please e-mail the webmaster with details on the page error.

     Once again, use these slides as a guideline for studying and taking notes. If you want to make make a good grade on the exams, it is all dependant upon how much time you put into studying outside of class as well as the information contained within the text that accompanies this course.

     Below are the corresponding slides for the chapters contained within the text book.  To download the slides, click on the corresponding link.  You will have two options:  you can either open file from current location or save file to a disk.  It is recommended that the student save the file to disk and then proceed to opening the file of disk.  Some people have problems opening the file from a floppy disk, so it is also recommended that the student save the file to his or her hard disk on their PC.
 

If you have power point installed on your computer:

    If you have power point installed on your computer, simply click on the appropriate link from the menu above.  Once you have clicked on the appropriate link, a new window will pop up.  This will enable you to view the power point slides within the new window ("Open File From Current Location") or save the file(s) to your hard drive ("Save File To Disk") for viewing.

If you do not have power point installed on your computer:

     If you do not have Microsoft PowerPoint installed on your computer, you will need to download the viewer to view the class slides.  To view the slides, click on the appropriate link.  Click "Save File To Disk" once the download dialogue appears and save the files to your hard drive (or a floppy disk).  Depending on how you set the power point viewer up, you may be able to click on the file and open/view it or you may have to go into the viewer and open the file manually.

Information regarding this web site

    I have tested all the links on this page as well as the other corresponding web pages on this server.  So far, I have found no errors.  In order to view this page correctly, Microsoft Internet Explorer is recommended.  If you use Netscape Navigator, you may experience problems viewing and linking on this web site.  If you stick to Internet Explorer, you should be ok though.  If you have any problems with this page or any other pages contained on this server, feel free to e-mail the webmaster.  Please e-mail the webmaster only as a last resort if nothing else works.

     This section provides students with review questions for each exam throughout the course of the semester.  Each chapter contained on each of the exams needs to be read and studied before attempting to take each exam.  These review questions are meant as a study guide for you to follow while preparing for the exam.  If you have any questions, please e-mail the webmaster or the instructor for this particular course, thank you.  To download the exam review, please click on the link that corresponds with the appropriate exam.

    Test answers will be posted throughout the semester after each test is given.  Students then need to go through the exam correcting it by looking up the correct answers in his or her text book.  After correcting the exam, students are supposed to use the test answers given below in order to ensure the reliability and accuracy of the test answers he or she has corrected on the corresponding exam.  In order to view test answers for a corresponding exam, please click on the corresponding link below.

MKT 3301 Project Information